Under the sales agency deal announced today, the Vancouver winter Olympic Games will be showcased across four dedicated channels, 24-hours a day for all 17 competition days.
Austar has also reached an agreement with Foxtel to broadcast on multiple dedicated channels the Delhi Commonwealth Games in October 2010.
Austar CEO, John Porter, said today the 2010 Vancouver Olympic Winter Games, on air from 12 February to 1 March 1, would be broadcast on four dedicated channels themed on the geographic locations of the competition that will take place in those regions.
Porter said more than 1,500 hours of athletic competition would be broadcast in total, including for the first time live, every competing Australian, every gold medal event, and every session of competition broadcast from start to finish.
According to Porter, the deal with Foxtel would showcase the “vast potential of subscription television,” and, he added "Australians love their sport and none more so than those living in regional parts of the country, and the Olympic Games offers the very best athletes from around the world competing over an intense 17 day period.”
Porter said that, in previous Olympic Games, Australians had not been able to see the full range of athletic competition, including many significant Australian moments.
“With this new deal, the four dedicated, non-stop channels will ensure that you don’t need to miss a thing.”
And, Porter also says that in October in Delhi, Austar will be able to build on what is offered in Vancouver “as the time difference means that so much of the action will be able to be watched as it happens live to Austar subscribers on multiple channels.”
Austar says it will offer customers the full suite of Vancouver 2010 channels for a one-off ‘early-bird’ cost of $50, for a limited time.